Style, Strength and Function

Fumagalli™ steel wheels come in a variety of sizes and attractive styles – highly-styled, base or minispare – for light- and medium-duty vehicle applications.

Studies have shown that up to 40 percent of a vehicle’s curb appeal comes from its wheels. Furthermore, this research shows that a wheel’s visual style is the most significant determining factor in consumers’ minds, not the raw material. Because ArvinMeritor gives high priority to design and styling cues, its highly-styled steel wheels provide an attractive and lower-cost alternative to aluminum alloy wheels. Integrated chrome-cladded steel wheels perform well in the marketplace and continue to grow in popularity, due to their robust strength, attractive finish and seamless look. 

But aesthetics are not everything – brute strength is mandatory. Steel provides the needed durability, while offering OEMs significant cost savings and greater profit margin when emulating alloy wheel styles.